... encounters that jointly produce the informational value of the platform and, therefore, the perceived e-service quality of the streaming site or theater chain. Recent service marketing research shows platforms can actively shape this C2C value through review facilitation and governance mechanisms...

... of the CC BY 4.0 licence. Value co-creation Business-to-business services Professional services Case study method Marketing research Similar to the preceding discussion on value co-creation, the KIBS literature typically emphasises the close interaction between parties...

... measurement proves more effective than static models in capturing evolving service experiences. Research limitations/implications This study advances service marketing research by demonstrating that AI-driven dynamic scales maintain construct validity while adapting to contextual variations, challenging...

... identities and online engagements ”, Deviant Behavior , available at: 10.1080/01639625.2019.1606617 (accessed 5 July 2020). Grau , S. , Kleiser , S. and Bright , L. (2019), “ Exploring social media addiction among student millennials ”, Qualitative Market Research: An International...

... Marketing research Grounded theory Conceptualisation Trends Experimental design Surveys Over a decade ago, Hanson and Grimmer (2007) addressed the mix of qualitative and quantitative approaches in the marketing discipline by exploring research published in a sample of 1,195 articles from...

... and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Co-creation Qualitative research Marketing research There is growing concern that academic research is losing its relevance and becoming less useful for solving practical problems...

...” (Zaltman and Coulter, 1995 , p. 47). The technique thus represents a departure from many marketing research tools, as these tend to be verbo-centric, capturing participants’ thoughts and feelings through language alone (Catchings-Castello, 2000). Developed by Gerald Zaltman in 1990, ZMET has been licenced...

... markets such as frequently purchased packaged goods, consumer durables, communication services, and business‐to‐business products. Recently, marketing researchers have extended conjoint methodology to cope with the measurement of buyer trade‐offs associated with “really new” products and services...

... is made for future research which can extend international services marketing with regard to needed theories, models and constructs. © MCB UP Limited 1999 Services marketing International marketing Marketing research While the nature and volume of world services trade is not precisely...

...Linda I. Nowak; Judith H. Washburn In today’s increasingly competitive environment, it is important to measure the service firm’s performance in the areas which contribute most significantly to the client’s overall satisfaction. Previous research indicates that marketing research clients...

...‐to‐business marketing Marketing communications Marketing research Service quality Services marketing currently accounts for over half of all of personal consumption expenditures (Statistical Abstract of the United States, 1995), and approximately one out of three of the 500 largest...

... of services. © MCB UP Limited 1993 Consumer attitudes Consumer marketing Marketing research Marketing strategy Services marketing JOURNAL OF SERVICES MARKETING Consumer Evaluations of Goods and Services IMPLICATIONS FOR SERVICES MARKETING David E. Hartman and John H. Lindgren, Jr The growth...

...Eugene Del Vecchio Comments on the fact that many emerging industries are struggling along with insufficient marketing research knowledge. Discusses the market research process, including issues such as strategic research and concept/positioning research. Aims to help marketing practitioners...