Keywords: Mass communication
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Journal Articles
Journal of Services Marketing (2003) 17 (6): 589–608.
Published: 01 November 2003
...Dawn Bendall‐Lyon; Thomas L. Powers This paper reports research on the impact of mass communication and the passage of time on consumer satisfaction and loyalty in a high‐involvement service setting. The study was based on a survey of two groups of individuals. A short‐time lag group consisted...

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