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Keywords: Mediation
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Journal Articles
Journal Articles
Journal of Services Marketing (2012) 26 (3): 216–224.
Published: 18 May 2012
...Priyanko Guchait; Karthik Namasivayam Purpose The paper models psychological processes in consumers' evaluation of an exchange and proposes frustration as a mediating mechanism explaining the relationship between consumers' perceptions of control, fairness, and satisfaction. Design/methodology...
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