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Keywords: Mediation
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2021) 35 (6): 685–691.
Published: 21 September 2021
... research addresses solutions for solving marketplace problems for consumers experiencing vulnerabilities. This paper suggests taking an approach focusing on strengths, rather than weaknesses, to determine strategies, and using the support of other actors (Transformative Service Mediators) where required...
Journal Articles
Customer creation of service products: role of frustration in customer evaluations
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2012) 26 (3): 216–224.
Published: 18 May 2012
...Priyanko Guchait; Karthik Namasivayam Purpose The paper models psychological processes in consumers' evaluation of an exchange and proposes frustration as a mediating mechanism explaining the relationship between consumers' perceptions of control, fairness, and satisfaction. Design/methodology...
Journal Articles
Fan identification, Schadenfreude toward hated rivals, and the mediating effects of Importance of Winning Index (IWIN)
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2012) 26 (1): 51–59.
Published: 17 February 2012
...Vassilis Dalakas; Joanna Phillips Melancon Purpose The purpose of this paper is to explore potential negative outcomes of high fan identification as well as to identify the causal mechanism or mediator by which high identification may result in such negative responses. Design/methodology...
