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Keywords: Medical professions
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2002) 16 (7): 677–691.
Published: 01 December 2002
... Medical professions Health care Medical service Medical service can be defined as a health care service intended to influence a person’s health, directly or indirectly, through procedures executed by medically educated personnel. It is difficult to distinguish clearly between different...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (1995) 9 (1): 60–68.
Published: 01 March 1995
... recommendations. © MCB UP Limited 1995 Customer loyalty Hospitals Information resources management Marketing strategy Maternity services Medical professions Relationship marketing USA Women Dramatic changes in the health‐care industry present today′s health‐care marketers and decision...
