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Keywords: Mergers and acquisitions
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2000) 14 (2): 118–131.
Published: 01 April 2000
... managerial implications, including a need for complementarity of marketing strategies for both acquired and non‐acquired banks. © MCB UP Limited 2000 Services marketing Banking Mergers and acquisitions Marketing strategy Service quality US banking industry The US banking industry...
