...Zahy Ramadan; Maya F. Farah; Yaman Nassereddine Purpose The metaverse represents an emerging service platform offering advanced assistive technologies, accessible settings and opportunities for inclusive participation. It has the potential to significantly enhance the participation, self...

...Aman Kumar; Amit Shankar Purpose The purpose of this research is to identify the most important attributes of metaverse influencers and examine their impact on customer engagement and social glue. Design/methodology/approach Three studies (one qualitative and two quantitative) were conducted...

...Mark Gleim; Heath McCullough; O.C. Ferrell; Colin Gabler Purpose This research aims to focus on the impact of the metaverse on services marketing. After reviewing the past, current and anticipated future of the metaverse, the authors offer multiple research opportunities in accordance...