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Keywords: Method variance
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2012) 26 (7): 472–483.
Published: 05 October 2012
... for respondents as presented in Appendix 2. © Emerald Group Publishing Limited 2012 Digital piracy Intentions Behavior Theory of the mind Method variance Frequency of past behavior User studies Electronic media An executive summary for managers and executive readers can be found...
