Keywords: Mixed methods
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Journal Articles
Journal of Services Marketing (2026) 40 (5): 598–620.
Published: 06 February 2026
... the design of health-care support services that more effectively address sexual well-being and strengthen patient-centered cancer care. Design/methodology/approach A mixed-methods research design was used. Study 1 involved semi-structured interviews with cancer patients (n = 16) to explore...
Journal Articles
Journal of Services Marketing (2021) 35 (6): 755–773.
Published: 17 August 2021
... on customers’ service evaluation and word-of-mouth (WOM) behavior, as well as to identify solutions that reduce customers’ feelings of captivity and improve their well-being. Design/methodology/approach This sequential, quantitative–qualitative, mixed-methods study draws from a survey of 1,017 customers...

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