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Keywords: Mixed-methods
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2026) 40 (6): 836–861.
Published: 09 January 2026
... the mediating role of trust types and the moderating effect of relationship anxiety. The authors also analyze various configurations that lead to higher relational performance and different dimensions of trust. Design/methodology/approach This study uses a mixed-methods approach, integrating quantitative...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2025) 39 (8): 1068–1092.
Published: 14 October 2025
... into how service providers can build stronger emotional bonds to drive better engagement. Design/methodology/approach This study follows a sequential mixed-methods approach. First, quantitative data from 854 respondents in financial and healthcare services across two regions is analyzed...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2025) 39 (5): 442–457.
Published: 16 May 2025
.... By integrating unstructured data to identify design style-related variables, this research offers practical insights into how design style shapes occupancy rates. Design/methodology/approach Using a mixed-methods approach, this study analyzes Airbnb data from 562 properties across 28 cities in the United...
Includes: Supplementary data
