Keywords: Mixed-methods
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Journal Articles
Journal Articles
Journal Articles
Journal of Services Marketing (2025) 39 (5): 442–457.
Published: 16 May 2025
.... By integrating unstructured data to identify design style-related variables, this research offers practical insights into how design style shapes occupancy rates. Design/methodology/approach Using a mixed-methods approach, this study analyzes Airbnb data from 562 properties across 28 cities in the United...
Includes: Supplementary data

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