... and recommend it to others. App usage frequency is shown to moderate these effects. Research limitations/implications The findings provide needed managerial insight into consumer usage of brick-and-click retailers’ apps. Specifically, the results inform service providers’ mobile commerce strategies...

...). Subjective norms Satisfaction WOM Entertainment Mobile commerce Real shoppers With buying and selling over the internet firmly established in our society, one business challenge that firms currently face is mobile phone commerce. Mobile shopping (m-shopping), as part of mobile commerce (m...