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Keywords: Motive
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2012) 26 (4): 293–308.
Published: 29 June 2012
...Kate L. Daunt; Lloyd C. Harris Purpose This paper aims to examine the associations between individual factors (personality and demographic variables) and contextual factors (servicescape and situation‐specific variables), and the motives that drive episodes of dysfunctional customer behavior...
