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Keywords: Multisensory
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2019) 33 (1): 88–103.
Published: 08 April 2019
... of the role of the largely neglected but crucial sensorial dimension, and offers future research suggestions into this emerging topic. Dominik Mahr can be contacted at: d.mahr@maastrichtuniversity.nl 14 10 2018 27 11 2018 28 11 2018 Customer experience Multisensory Sensory...
