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Keywords: Natural stimuli
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2026) 40 (10): 87–112.
Published: 23 June 2026
... to explore how customers discern authenticity through symbolic and natural stimuli, moving beyond technical perspectives. Design/methodology/approach A sequential mixed-method design combining in-depth interviews (n = 26) and text mining (N = 11,400 reviews) is conducted, focusing...
