Keywords: Need for distinction
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Journal Articles
Journal of Services Marketing (2023) 37 (4): 409–419.
Published: 16 March 2022
...Vivian Pontes; Dominique A. Greer; Nicolas Pontes; Amanda Beatson Purpose This paper aims to examine how individuals’ need for distinction moderates the effect of perceived harm to others as a result of preferential treatment on customers’ attitudes towards the service provider. Design...

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