Keywords: Negotiating
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Journal Articles
Journal of Services Marketing (1992) 6 (3): 67–74.
Published: 01 March 1992
...Naoko Oikawa; John F. Tanner, Jr. Explains that American managers often find negotiating with their Japanese counterparts extremely difficult and frustrating due to a lack of understanding of the Japanese negotiation style in particular and of the Japanese language and culture in general. Describes...

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