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1-9 of 9
Keywords: Netnography
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Journal Articles
On the edge: bank customers’ upcoming resistance to the full-adoption of digital payment methods
Open Access
Journal:
Journal of Services Marketing
Journal of Services Marketing (2025) 39 (10): 117–130.
Published: 22 August 2025
.../ Full-adoption Value co-destruction DART model MURA model Netnography Bank customers Addressing Silva et al.’s (2021) call for studies of value co-destruction, this study proposes a research model as part of a conceptual framework including a barrier, co-destruction...
Journal Articles
#infertility: how patients can benefit from the public discussion of conversational taboos on social media
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2023) 37 (7): 944–956.
Published: 30 May 2023
... through video blogs is presented as a valuable tool to enhance the well-being of individuals confronted with infertility as these vlogs satisfy related needs of the consumers and contribute to de-tabooing. Well-being Netnography Social media Taboo De-tabooing Video blogs Patient support...
Journal Articles
“Is it all just lip service?”: on Instagram and the normalisation of the cosmetic servicescape
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2022) 36 (1): 44–58.
Published: 26 November 2021
... be contacted at: victoria.rodner@ed.ac.uk 10 12 2020 14 05 2021 08 07 2021 20 08 2021 29 08 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Servicescape Qualitative research Netnography Social media e-WOM Digital...
Journal Articles
Understanding employee sabotage while serving refugees: the case of Syrian refugees in Turkey
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2019) 33 (7): 946–958.
Published: 29 October 2019
... resulting in increased suffering of refugees. To the best of the author’s knowledge, this is the first study to examine the employee sabotage behavior in the context of serving refugees. Global refugee crisis Transformative service research Refugees Employee sabotage Netnography...
Journal Articles
Netnography as a tool for understanding customers: implications for service research and practice
Open Access
Journal:
Journal of Services Marketing
Journal of Services Marketing (2018) 32 (6): 657–679.
Published: 14 September 2018
... a variety of online platforms. Online customer information creates new opportunities to design personalized and high-quality service. This paper aims to review how netnography as a method can help service researchers and practitioners to better use such data. A systematic review and analysis were...
Journal Articles
Refurbishing services and how services enhance consumer well-being
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2018) 32 (3): 311–321.
Published: 20 November 2017
... Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Sustainability Well-being Quality of life Netnography Service systems Service trends The goals of this paper are to explore: How do consumers and refurbishers feel about refurbishing services...
Journal Articles
Online support for vulnerable consumers: a safe place?
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2017) 31 (4-5): 412–422.
Published: 10 July 2017
... marginalization and stigmatization to be overcome and inspire social action through the use of online support groups. Originality/value This research is unique in that it used a netnography approach to examine how vulnerable consumers interact in an online service setting, reducing self-report bias...
Journal Articles
Virtual brand community engagement practices: a refined typology and model
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2017) 31 (3): 204–217.
Published: 08 May 2017
... communities. Linda D. Hollebeek is the corresponding author and can be contacted at: l.hollebeek@auckland.ac.nz 06 01 2016 21 04 2016 19 08 2016 22 11 2016 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Netnography...
Journal Articles
An investigation into gamification as a customer engagement experience environment
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2015) 29 (6-7): 533–546.
Published: 14 September 2015
... of virtual brand gamification in engaging customers. Design/methodology/approach – Using Samsung Nation as a unit of analysis, a mixed-methods research design using netnography and participant observation is adopted to address the research aim. Findings – Taken holistically, the findings identify...
