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Keywords: Netnography
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Journal Articles
Journal Articles
Journal Articles
Journal Articles
Journal of Services Marketing (2019) 33 (7): 946–958.
Published: 29 October 2019
... resulting in increased suffering of refugees. To the best of the author’s knowledge, this is the first study to examine the employee sabotage behavior in the context of serving refugees. Global refugee crisis Transformative service research Refugees Employee sabotage Netnography...
Journal Articles
Journal of Services Marketing (2018) 32 (6): 657–679.
Published: 14 September 2018
... a variety of online platforms. Online customer information creates new opportunities to design personalized and high-quality service. This paper aims to review how netnography as a method can help service researchers and practitioners to better use such data. A systematic review and analysis were...
Journal Articles
Journal of Services Marketing (2018) 32 (3): 311–321.
Published: 20 November 2017
... Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Sustainability Well-being Quality of life Netnography Service systems Service trends The goals of this paper are to explore: How do consumers and refurbishers feel about refurbishing services...
Journal Articles
Journal of Services Marketing (2017) 31 (4-5): 412–422.
Published: 10 July 2017
... marginalization and stigmatization to be overcome and inspire social action through the use of online support groups. Originality/value This research is unique in that it used a netnography approach to examine how vulnerable consumers interact in an online service setting, reducing self-report bias...
Journal Articles
Journal of Services Marketing (2017) 31 (3): 204–217.
Published: 08 May 2017
... communities. Linda D. Hollebeek is the corresponding author and can be contacted at: l.hollebeek@auckland.ac.nz 06 01 2016 21 04 2016 19 08 2016 22 11 2016 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Netnography...
Journal Articles
Journal of Services Marketing (2015) 29 (6-7): 533–546.
Published: 14 September 2015
... of virtual brand gamification in engaging customers. Design/methodology/approach – Using Samsung Nation as a unit of analysis, a mixed-methods research design using netnography and participant observation is adopted to address the research aim. Findings – Taken holistically, the findings identify...

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