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Keywords: New market
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Journal Articles
Creating new market for industrial services in nascent fields
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2012) 26 (5): 322–331.
Published: 27 July 2012
...Yansong Hu; Damien McLoughlin Purpose In recent years, industrial firms have been moving from selling pure products to selling smart services. Yet limited empirical evidence exists about how the new markets for these novel services are created. This paper seeks to extend current theory and create...
