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Keywords: Niche marketing
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (1992) 6 (3): 47–57.
Published: 01 March 1992
... from which types of affinity may emerge and provides a method for relating the affinity levels with the taxonomy in order to develop a marketing plan. Elaborates on future opportunities in the field. © MCB UP Limited 1992 Cause marketing Marketing strategy Niche marketing Promotion...
