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Keywords: Non‐linearity
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2012) 26 (3): 148–157.
Published: 18 May 2012
...Chris Baumann; Greg Elliott; Suzan Burton Purpose The loyalty literature has investigated the association between customer satisfaction and customer loyalty and revealed mixed results. Some studies have indicated that the relationship is linear, whereas others have found it to be non‐linear...
