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Keywords: Omnichannel shopping
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2024) 38 (5): 578–600.
Published: 26 December 2023
... 16 10 2023 06 12 2023 06 12 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Seamless shopping experience Word of mouth on social media Omnichannel shopping Smart-shopping feelings Shopping orientation In today’s...
