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Keywords: Online movie reviews
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing 1–16.
Published: 23 June 2026
...Salman Yousaf; Keeyeon Ki-Cheon Park; Kyusung Hwang; Jong Min Kim Purpose This study aims to investigate how dark-triad-consistent linguistic markers in online movie reviews relate to credibility signals and perceived helpfulness within a digital customer-to-customer service encounter. Design...
