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Keywords: Online service experience
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2013) 27 (6): 443–457.
Published: 09 September 2013
... customer experience Web experience Internet E-commerce Online service experience Online marketing Social media Companies today focus on creating customer loyalty and a competitive advantage by creating favorable customer experiences (CE) (e.g. Badgett et al., 2007). Johnston...
