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Keywords: Optimization
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (1990) 4 (3): 45–52.
Published: 01 March 1990
..., therefore the result should be optimized in terms of value the customer receives, the service mix from the customer′s point of view and consistent signals to the organization. © MCB UP Limited 1990 Optimization Planning Service operations Service quality Strategy MAKING YOUR SERVICE...
