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Keywords: Overseas students
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2007) 21 (2): 75–87.
Published: 01 May 2007
... as a dummy independent variable along with composite satisfaction scores (Model 3.2). Table V presents the results of these analyses. Brands Customer satisfaction Brand loyalty Higher education Consumer behaviour Overseas students An executive summary for managers can be found at the end...
