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Keywords: Patient–physician relationship
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2015) 29 (1): 26–37.
Published: 09 February 2015
...) and consequences (i.e. positive WOM and the intention to seek a second opinion)? © Emerald Group Publishing Limited 2015 Healthcare Customer loyalty Service marketing Trust Loyalty Consumer behavior High-consequence decisions Patient–physician relationship This research contributes...
