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Keywords: Penalty costs
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2001) 15 (6): 496–509.
Published: 01 November 2001
... their value in developing a theoretical understanding of penalty policies. © MCB UP Limited 2001 Customer requirements Penalty costs Consumer behavior Penalty policies Charging penalty fees when individual consumers do not follow through on purchase agreements is an increasingly...
