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Keywords: Perceived customer value
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2016) 30 (4): 398–410.
Published: 11 July 2016
... in group-buying situations. This paper aims to examine and analyze various factors that influence perceived customer value in group-buying. Design/methodology/approach Data were collected using a survey on customers who had purchased a restaurant service deal on a group-buying site. A partial least...
