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Keywords: Performance expectancy
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2022) 36 (8): 1058–1075.
Published: 04 April 2022
..., which were conducted using Mplus 8.4 and PROCESS. Findings In Study 1, performance expectancy, social influence, bank trust, confidence in MP system and consumer innovativeness all impact consumers’ MP use intention; and use intention impacts MP behavior. In Study 2, involving a wider sample...
