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Keywords: Personnel
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (1999) 13 (3): 194–207.
Published: 01 June 1999
... in the large one‐stop retail district jointly focus on assurance and responsiveness to influence willingness‐to‐buy. These findings, and their implications for competing for customers in such competitive markets, are discussed. © MCB UP Limited 1999 Customer service Personnel Retailing Service...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (1994) 8 (2): 36–45.
Published: 01 June 1994
...Alan J. Dubinsky Customer contact personnel (CCP) play a significant role in the success of any industrial or consumer service organization. A key task of CCP is to be attentive, respectful, empathic, and civil toward customers. Many service organizations, however, seemingly overlook this critical...
