Keywords: Platform
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Journal Articles
Journal of Services Marketing (2026) 40 (10): 22–37.
Published: 22 January 2026
... as self-adjusting systems of resource-integrating actors (Chandler and Vargo, 2011). Sharing platforms exemplify this dynamic by orchestrating constellations of resource integration and value co-creation that involve consumers, providers, intermediaries, and enabling technologies (Lusch and Nambisan, 2015...
Journal Articles
Journal of Services Marketing (2025) 39 (5): 442–457.
Published: 16 May 2025
...Hyunhee Woo; Shijin Yoo Purpose This study aims to examine the impact of design style on property occupancy rates in home-sharing platforms using the Stimulus-Organism-Response framework, focusing on its interaction with key service attributes such as host service, price, facilities and location...
Includes: Supplementary data

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