... role performance, social interactions and communication. Gurhan Aktas is the corresponding author and can be contacted at: gurhan.aktas@deu.edu.tr © Emerald Group Publishing Limited 2014 China Turkey Franchising Relationship development Social exchange Power dependence...

... and adapt their business practices to the cultures of host and home countries where appropriate. Originality/value The paper exploits three main streams of research which could inform the antecedents of business‐to‐business relationships, namely power‐dependence, transaction cost theories...