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Keywords: Practice styles
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2026) 40 (3): 331–349.
Published: 02 January 2026
... Practice styles Services marketing Service design Service delivery More than 60% of managers indicated that to them, market segmentation is like a “black box,” and they have difficulties interpreting presented segmentation solutions. – (Dolnicar and Lazarevski, 2009 , p . 357...
