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Keywords: Pre-experience
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2024) 38 (8): 1012–1029.
Published: 26 September 2024
...Jennifer L. Stevens; Mark R. Gleim; Stacie F. Waites Purpose This paper aims to examine the transformative role of experience identification in connecting online communities to offline experiences. This study also aims to understand if consumers in the pre-experience stage can identify...
