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Keywords: Price thresholds
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2019) 33 (5): 589–601.
Published: 05 September 2019
...Saloni Firasta Vastani; Kent Bourdon Monroe Purpose This paper aims to examine how customer heterogeneity influences absolute price thresholds in a service industry. Design/methodology/approach Customer purchase behavior is studied in the context of a firm’s and competitor’s price changes...
