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Keywords: Primacy effect
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2025) 39 (9): 1240–1253.
Published: 29 October 2025
... satisfaction, particularly when positioned during the middle or closing stages of the service period. Modern music (composed after1900) placed at the beginning of the sequence enhanced satisfaction, aligning with the primacy effect. Baroque music (1600–1750) at the end was associated with lower satisfaction...
