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Keywords: Priming effect
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Journal Articles
What makes consumers believe: the impacts of priming and sequential service experiences on consumer emotions and willingness to pay
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2016) 30 (1): 115–127.
Published: 08 February 2016
... that priming effects should cause consumers of varying tastes to react in a more unified manner to a service. This study extends the research scope to more realistic situations ”sequential service experiences with opposite valences” and asserts that differences in service experiences alter the influence...
