...Mona Sinha; Rachel Ramey; Prachi Gala; Aaliyah Wanya Wilkerson Purpose Consumers increasingly reveal more than they intend online yet clamor for privacy protection, saddling businesses with costly strategic and legal challenges. This study aims to reveal what drives consumers’ thoughts...

...Mauricio S. Featherman; Anthony D. Miyazaki; David E. Sprott Purpose The paper aims to examine ways to reduce privacy risk and its effects so that adoption of e‐services can be enhanced. Design/methodology/approach Consumers that form a viable target market for an e‐service are presented...

...Humphry Hung; Y.H. Wong Purpose The purpose of this study is to develop and validate a model to analyze the inter‐relationship between information transparency and the protection of digital privacy of customers, from the perspective of e‐services providers. Design/methodology/approach A total...