... for thought for future research directions. Process efficiency Service delivery Humanistic approaches Technological approaches Efficiency in Service Delivery: Technological or Humanistic Approaches? was published in 1989 in the third volume of The Journal of Services Marketing...

... delivery systems Services marketing Service operations Customer satisfaction Brand image Process efficiency How important is process in services, and how might it be related to such concepts as customer satisfaction, service quality, or brand image? What are the underlying dimensions...