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Keywords: Processing fluency
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2015) 29 (2): 103–111.
Published: 13 April 2015
...Lu Zhang; Anna S. Mattila Purpose – This study aims to examine the joint effect of processing fluency and service quality in a service context. In recent years, companies have become increasingly interested in supporting corporate social responsibility (CSR) activities. While most prior research...
