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Keywords: Product elimination
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2008) 22 (3): 237–254.
Published: 23 May 2008
... Limited 2008 Financial services Product elimination Decision making An executive summary for managers and executive readers can be found at the end of this article. Up until the mid‐1980s UK banks, insurance companies, and building societies (termed also in this paper as UK...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2007) 21 (2): 122–136.
Published: 01 May 2007
... Limited 2007 Financial services Product elimination Product management Customer service management Decision making United Kingdom An executive summary for managers can be found at the end of this article. By reporting on empirical evidence from the UK financial services sector...
