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Journal Articles
Journal Articles
Journal of Services Marketing (2006) 20 (1): 24–36.
Published: 01 January 2006
... be contacted at: sgounar@aueb.gr © Emerald Group Publishing Limited 2006 Service industries Decision making Product management Rationalization Greece An executive summary for managers can be found at the end of this article. The extant literature on product portfolio management...
Journal Articles
Journal of Services Marketing (1997) 11 (2): 128–149.
Published: 01 April 1997
...Jeffrey Strieter; Ashok K. Gupta; S.P. Raj; David Wilemon One of the most important developments in banking is the increased emphasis on marketing a wide array of financial services. This emphasis has led to the adoption of the product management system in one form or another by many large, full...
Journal Articles
Journal of Services Marketing (1997) 11 (2): 118–127.
Published: 01 April 1997
... such as legislation, competition and economic conditions (Leon, 1987; Neff, 1993‐94; Pesmen, 1994). © MCB UP Limited 1997 Barter Cash flow Product management Radio USA Within the USA, there are over 400 successful commercial trade exchanges engaged in the marketing of barter‐oriented services...

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