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Keywords: Product management
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Journal Articles
The evaluation stage in the service elimination decision‐making process: evidence from the UK financial services sector
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2007) 21 (2): 122–136.
Published: 01 May 2007
... Limited 2007 Financial services Product elimination Product management Customer service management Decision making United Kingdom An executive summary for managers can be found at the end of this article. By reporting on empirical evidence from the UK financial services sector...
Journal Articles
Uncovering the keys to successful service elimination: “Project ServDrop”
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2006) 20 (1): 24–36.
Published: 01 January 2006
... of this article. Service industries Decision making Product management Rationalization Greece © Emerald Group Publishing Limited 2006 Spiros P. Gounaris can be contacted at: sgounar@aueb.gr The data of the present study were secured by means of a lengthy and structured questionnaire...
Journal Articles
Taking advantage of barter in radio
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (1997) 11 (2): 118–127.
Published: 01 April 1997
... programming that hits the right people continues to be a challenge for station managers. © MCB UP Limited 1997 Barter Cash flow Product management Radio USA Barter is the world’s oldest form of exchange. In fact, originally, it was the only means of doing business. Over the last several...
Journal Articles
Product management and the marketing of financial services
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (1997) 11 (2): 128–149.
Published: 01 April 1997
...Jeffrey Strieter; Ashok K. Gupta; S.P. Raj; David Wilemon One of the most important developments in banking is the increased emphasis on marketing a wide array of financial services. This emphasis has led to the adoption of the product management system in one form or another by many large, full...
