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Keywords: Product positioning
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2007) 21 (6): 435–450.
Published: 18 September 2007
... Product positioning Credit cards Research methods United Kingdom Services Financial services An executive summary for managers and executive readers can be found at the end of this issue. The literature review shows that since one of the objectives of offerings' long‐term competitive...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (1991) 5 (1): 19–28.
Published: 01 January 1991
... mechanisms will be morelikely to adopt a long‐term, proactive view of service differentiation. © MCB UP Limited 1991 Competitive strategy Pricing strategy Product differentiation Product positioning Services marketing DURABLE DIFFERENTIATION STRATEGIES FOR SERVICES Robert J. Fisher...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (1989) 3 (2): 69–75.
Published: 01 February 1989
... differentiation Product positioning Services marketing A COMPANY STUDY POSITIONING SERVICES FOR COMPETITIVE ADVANTAGE: THE CASE OF DUDS 'N SUDS John W. Schouten James H. McAlexander The concept of differentiating product offerings, including consumer services, and positioning them with respect to consumer...
