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Keywords: Professional service
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2006) 20 (4): 285–286.
Published: 01 June 2006
...Arthur Middlebrooks Services marketing Competitive strategy Professional service 1. An inherent difficulty understanding and adapting to the changing roles of their clients. In reality, clients themselves are a form of competition for PSFs. (How many of us would consider making our...
