Keywords: Prosocial motivation
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Journal Articles
Journal of Services Marketing (2019) 33 (2): 192–205.
Published: 08 April 2019
...Jake An; Liem Viet Ngo; Mathew Chylinski; Quan Tran Purpose Despite the fact that prosocial motivation is related to word of mouth (WOM), few studies have been conducted to investigate the psychological and behavioral processes that mediate the two constructs. This study aims to explore customers...

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