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Keywords: Protection motivation theory
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2025) 39 (6): 627–644.
Published: 14 April 2025
... underpinned by protection motivation theory (PMT) with data used from an online survey of service employees (n = 365). The hypotheses and data are tested using MANCOVA and spotlight moderated-mediation analysis. Findings The results demonstrate the empirical impact of macro-level risks (financial...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2021) 35 (5): 657–670.
Published: 02 June 2021
... Responsibility perception Protection motivation theory COVID-19 Fourth, a person’s behavior is considered to be contagious if it induces others to behave in the same way (Jones and Jones, 1992). In broader services research, both positive and negative emotional contagion between employees...
