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Keywords: Psychological barriers
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2017) 31 (6): 574–588.
Published: 12 October 2017
... service characteristics (interactivity, presence, localization and ubiquity) as antecedents of TSF. Furthermore, psychological barriers are examined as mediators of TSF and purchase intention within SDL. Data collected from 631 users of the targeted branded apps support all of the proposed hypotheses...
