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Keywords: Psychological contracts
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2012) 26 (4): 227–237.
Published: 29 June 2012
...Chris Mason; John Simmons Purpose The paper aims to develop a conceptual framework to show how service provider value propositions and customer purchase decisions represent the offer and acceptance of types of psychological contract that, if satisfied, result in particular levels of consumer...
