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Keywords: Psychological disengagement
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2023) 37 (8): 1087–1102.
Published: 28 August 2023
...’ psychological disengagement and the likelihood of patronage reduction. Drawing on the relationship fading literature and the stimulus–organism–response framework, this study aims to examine these effects. It further investigates the moderating role of psychological ownership on the links of status demotion...
