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Keywords: Psychological strain
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2026) 40 (5): 659–677.
Published: 09 January 2026
...Taeshik Gong; Yu-Shan (Sandy) Huang Purpose This study aims to investigate when, how and why interactions with service robots may lead to psychological strain and customer value co-destruction behavior ( CVCDB ). While existing research largely emphasizes the functional benefits of service...
