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Keywords: Purchase orientations
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2013) 27 (3): 183–194.
Published: 24 May 2013
...Lars Meyer-Waarden Purpose – The purpose of this research is to contribute to a better theoretical and empirical knowledge about the way frequent flyer programmes influence customer behaviour. It aims to describe the relationships between purchase orientations and personalized rewards...
